AI analysis
| Element | What this page does |
|---|---|
| Headline | Build, Secure, and Deliver. Instantly. |
| Subheadline | Create fast, secure, and scalable sites and apps on a programmable edge cloud platform. Start building for free. |
| Primary CTA | Request a demo |
| Secondary CTA | Get started |
| Hero visual | Abstract graphic with interconnected lines and icons for Network Services, Security, Compute, and Observability. |
| Above fold social proof | Trusted by the world's leading digital innovators - Yelp, The New York Times, A&E, Reddit logos. |
| Pricing visibility | Pricing link in global navigation, explicit 'Start building for free' in subheadline. |
| Key statistics | <150 ms regional mean purge time; More than 5 trillion Daily requests served; Almost 90 cities with a Fastly POP. |
| Industry-specific solutions | Sections for eCommerce, Travel and hospitality, Streaming Media, Financial services, each with customer logos. |
| Case Study Callout | Edgemesh uses Compute to achieve 5x improvement in time-to-first-byte and 20% conversion rate improvements. |
| Footer CTAs | Build with a free trial and Consult with an expert |
| Persistent top bar | Call to action 'Under Attack?', phone number, 'Talk to an expert', 'Try Fastly Free'. |
Why it works
The 'Instantly.' in the main headline, combined with the immediately visible '<150 ms' purge time statistic later on, forms a cohesive and impactful speed-benefit message. This quantitative proof backs up the qualitative claim, making the 'instantly' feel credible and directly addressing a core pain point for their target audience of developers and enterprises.
The split CTA (Request a demo / Get started) is smartly placed. It caters to different stages of the buying journey: 'Request a demo' for those needing a guided sales touch, and 'Get started' for the more self-serve, developer-centric users who prefer to dive in, aligning with the "programmable edge cloud platform" messaging.
Fastly leverages a 'network map' visual with global pins, along with "5 trillion Daily requests served" and "90 cities" statistics, to convey massive scale and reliability. This is crucial for an infrastructure provider, as it visually and numerically reinforces their capability to handle high demand and global distribution, building immediate trust.
The inclusion of specific industry sections (eCommerce, Travel, Streaming, Financial) with relevant client logos (Ticketmaster, Priceline, Betterment) is a strong move. It allows potential customers to quickly see themselves reflected in the use cases and understand Fastly's applicability to their specific business challenges, without relying solely on generic feature lists.
The prominent 'Under Attack?' button and phone number in the top bar is an unusual, but likely effective, direct response tactic for an urgent, high-value problem. It suggests they're ready to respond to a critical need immediately, positioning Fastly not just as a platform, but as a crisis solution provider, appealing to a specific, high-stress scenario.