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How SEO leaders can explain agentic AI to ecommerce executives
Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond.
Why EasyJet abandoned the ‘one big ad’ model for creators and AI
The airline has increased content output by 350% without raising costs by shifting from TV-led campaigns to a creator and AI-powered model.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
L&G on using personalisation to tackle retirement’s ‘ostrich effect’
L&G is blending behavioural science with AI-powered personalisation to turn disengagement into 'decision confidence'.
Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
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